There is no more dreaded piece of writing a creative has to do than the artist bio or artist statement. We’re fine making the work — but why is it so hard to articulate it? Often we’re much better at talking about our work in a group of creative peers, but we just freeze when we have to write it down. We can’t launch a project into the world without an About page, a Bio, or some kind of Artist Statement, so we’d better face our fear and get comfortable with writing about ourselves.
Talking about our work is hard. Selling our work is even harder. Very often in our art careers we are called to speak about and explain our work—whether it’s lecturing a class, or especially when setting up crowdfunding campaigns — and knowing how to do it effectively can take the squirm out of selling that many of us feel when we have to speak about our art. Resonate is the book that helps you see the patterns in every good presentation and breaks them down into a template you can use to make an audience feel (and do) what you want.