SOS! I Don’t Know What to Put in My Portfolio
This post isn’t about the nitty gritty questions of what formats and how many pieces should be in a portfolio, this is about what content you should have in your portfolio. Because your portfolio is your shop window display. If you’re not showing your best work out front, you’re not going to get people deeper into your store. And you don’t put everything in your window display — just the things that are going to attract the kinds of clientele you want.