This post isn’t about the nitty gritty questions of what formats and how many pieces should be in a portfolio, this is about what content you should have in your portfolio. Because your portfolio is your shop window display. If you’re not showing your best work out front, you’re not going to get people deeper into your store. And you don’t put everything in your window display — just the things that are going to attract the kinds of clientele you want.
We live in a capitalist world, and we thrive on options. Our entire economy is built on choices. We do everything we can to “keep our options open” as long as possible. But I’m going to let you in on a little secret: Your desire to keep as many choices as possible is getting in the way of doing your best work.
I’m an Art Director, and it’s part of the job to evaluate artists. I’ve seen a lot of artists succeed…and a lot more drop out of the professional art world. There are patterns that are easy to see from my perspective that are more difficult for freelance artists to recognize, so I’ve listed the top 5 ways that artists sabotage themselves here. Are you sabotaging your career?
Whether you work in illustration or gallery or concept art, the fact remains that you make a name for yourself by doing something better than anyone else can. Sure, there are artists that exist by being the “second best” at something or “the poor man’s version” of someone else, but it’s infinitely better to have a style all your own. By “style” I mean the combination of medium, technique, and voice that makes your artwork yours.