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A successful art career is only 50% making great art—the other half is getting that art seen by the right people.
As Art Directors, we have a very different perspective from artists—one that is critically important for artists to know in order to become successful entrepreneurs. Over years of hiring artists and giving portfolio reviews, it was very clear to us that artists were not getting the business education they need to get their work seen by clients and fans. So in 2014 we compiled all the top questions artists ask us and offered our first Art Business Bootcamp live at a convention.
We knew we hit a nerve when we were flooded with requests begging us to make the Bootcamps available online. So we’ve taken everything from our combined decades of experience as art directors and artists, the content from our live courses and our famous onesheets, and input from the hundreds of artists who have already taken our Bootcamps, to make this course the most effective way for artists to take their career to the next level.
These 3 Bootcamp modules are designed for you to go through in order, each one building on the skills learned in the previous sessions, so we’re offering them as a package. At the end of the cycle, you’ll have the knowledge to Get Found, Get Hired, and Get Paid…and get back to making more great art.
In this Bootcamp we give you the tools and strategies you’ll use to boost your signal and get noticed:
- Learn techniques to get noticed by paying clients.
- Master social media and adapt your work to different platforms.
- Follow the roadmap to building an engaged fan base.
- Adopt tricks to authentic networking that doesn’t make you cringe.
“The bootcamps gave me the structure I needed to plan out a larger-scale series with deeper narratives and also forge a deeper connection between my audience and myself. I learned how to focus my time on not just the execution of my work, but also the presentation and marketing concepts behind it.”
Now that you’ve got some attention, in Bootcamp 2 you’ll learn to convince clients you’re the one they want to hire:
- Build a portfolio that instills confidence in clients and art directors.
- Make sure your website is drawing people in, not driving them away.
- Confidently sell yourself without begging for work.
- Know what to add to your portfolio to get the jobs you want.
“I sent emails, but I never heard back from any art directors. Once I started following the Bootcamp formula for emails, I got a whopping 75% response rate.
The Bootcamps offer a lot of personal attention, they practice what they preach and it works!”
Nothing scares artists more than talking about money. In Bootcamp 3 we’ll show you there’s nothing to fear in the fine print:
- Negotiate terms and prices confidently and to your benefit.
- Finally learn what all the legalese means in creative contracts.
- Set up a template contract that protects your best interests.
- Know how to follow up with clients and what steps to take if communication goes quiet.
“The advice is brilliant and the community as well is amazing and it’s great to be able to keep coming back to that community for support and feedback.
I would recommend it to anyone who is feeling lost with the direction of their art business and wants to have a good grounding in what they need to do better.”
Frequently Asked Questions
Q: How often do you run the Bootcamps?
We’ve been running the Bootcamp cycle once a year. We may run them again in Fall 2018 due to demand. Sign up for the newsletter below to be notified when all of our seminars are open for registration.
Q: Is this course good for (designers, authors, doll makers, contract killers)?
Yes, the Bootcamps are totally adaptable to every kind of creative freelancer. Everyone needs to do self-promotion and networking — that’s Bootcamp 1. If you have a website or need to show examples of your skills, that’s Bootcamp 2. And everyone needs to understand invoicing, chasing money, contract terms, and legally protecting your work, so Bootcamp 3 has you covered there.
Ok, maybe if you are a contract killer, then the portfolio section is going to be a bit hard to adapt, so email us, we’ll give you a discount code for Bootcamp 2.
Q: Once the course is over, will I still have access to the materials? How long will I have to see the material? Is there a time limit?
You have forever access. The whole point of this project is to get artists the knowledge they need. We’re not going to take it away!
Q: When are the next live sessions?
Q: If I have to miss a session, can I watch it later?
Absolutely! You can watch them again and again, to your heart’s content.
Q: Why do we take a month for each module, isn’t that a lot?
This isn’t college, you can’t write this paper with one all-nighter. We’re info-dropping a LOT of material on you. All you really need to start optimizing your art career you get in the course materials. But it’s a lot and it can be a little overwhelming. We include the live sessions so we can be your guides through the material a chunk at a time. The idea is that you’re working along with the class, putting the methods directly to work on your own social media and sites as we progress.
You will have access to ALL the info on day one. The live sessions are for you to bring questions after you’ve had time to get through everything and let it percolate. And since we know that even a month isn’t enough, there’s the FB group so you can keep asking, keep learning, and keep sharing with artists that have gone through the same material.
Q: I’m a struggling artist, paying for classes feels like a lot for me to afford.
We get it, and it’s the “struggling artist” that we made the course for! The truth is that any amount of money will make it hard for some people to join.
We want you to value and charge for your own work and we can’t do that if we don’t value our own. We’ve priced the course at the minimum we can to cover all the work and costs on our side (video recording and editing, website building and hosting, etc).
And you can offset some of the cost by becoming an affiliate. That means when you sign up (for any of our classes) you get a unique referral link. For every person that signs up, you get money back. And we don’t cap it. So not only can you get your course for free…you can actually make money on top. You’re welcome.
We’re dedicated to getting as much info to as many artists as we can. You can download our original Bootcamp one-sheets for free now, and come back to us when you can afford to take the bootcamps. But before you go, check out the testimonials on our site. These were all struggling artists when they came to us, and now they’re succeeding at making the art they want and getting paid to do it. Can you afford to keep struggling on your own?
Q: When will you offer this again?
Right now we think we’ll offer the live version once a year. Not sure yet. Honestly it’s a hell of a lot of work for us and we don’t do this so we can quit our day jobs. If this goes really well we’ll try to run them twice a year.
Q: Will there be a passive download for the Bootcamps or can we only see them live?
We’re working on having the recorded Bootcamps and Intensives be downloadable even when they’re not being run live. On the one hand we like the idea of artists getting this info whenever they find it and not waiting until the next live session. However, it’s a lot of info and we want to make sure it’s as effective as possible without us guiding you. That’s a long answer to say, we’re working on it. Right now we’re offering the Kick Start Art Intensive as a recorded download and we’re going to see what the feedback is on that before we decide on the Bootcamps.
If you have a question that wasn’t answered here, ask us by emailing firstname.lastname@example.org and we’ll answer (and probably add it to this FAQ)
Photos by the fabulous Allan Amato