in the Course
- Written course content released weekly over 4 weeks.
- Four live Q&A sessions
- Exercises to hammer in design fundamentals
- Live design demos
- Homework designed to help you put what you’ve learned into practice using your own artwork, promo, and website
- Feedback on student’s current sites and personalized tips to make them flow better
- Failsafe tips & tricks to get you out of any design mess
- Resource lists on where to continue your design learning
Who should take
This course is for you if you…
…Have a website
…Need to build a website
…Ever send a postcard or physical promo
…Have a presence on any social media site
…Hand out business cards
…Are interested in making art books
…Want to make and sell merchandise
…Want your branding to be consistent
…Not sure what “branding” really means
…Would love to know some go-to fonts
that always make your work look good
…Like putting type over your art but don’t
want to make Art Directors cry
(So yes, pretty much everyone)
Design is a discipline all it’s own, and you can spend a lifetime learning it. Or, you could get a crash course from someone else who’s spent a lifetime studying it and working professionally in the field, so you can get back to making your own art as quickly as possible.
Lauren Panepinto has been a professional graphic designer for over 15 years. As an Art Director and Creative Director in book publishing, she has solved the problem of “how do I put type over this art without f*cking it up” thousands of times. Let her walk you through the basics of Typography and Layout, and then specifically focus on the most common applications of design that non-designers wrestle with: social media posts, websites, business cards, promo materials, and portfolios.
After this course you will have a grasp of what design style works best for you personally, and how to control the subconscious cues of design to work with—instead of against—your art, just like an oscar-worthy supporting actor playing to the lead role.
ABOUT LAUREN PANEPINTO
After 16 years designing and art directing book covers, Lauren Panepinto has worked in every publishing genre and collaborated with artists of all disciplines. As the Creative Director of the Orbit Books division of the Hachette Book Group for the past ten years, she has been developing covers for commercial fiction, genre fiction, and graphic novels, as well as overseeing the advertising and promotion visuals of the imprint brands overall. She has designed bestselling covers for Iain Banks, Mira Grant, James S. A. Corey, Brent Weeks, and Gail Carriger, among many others.
Not content to just design covers, Lauren has written about science fiction and fantasy art for ImagineFX magazine, io9.com, Orbitbooks.net, and as a columnist at Muddy Colors. Lauren has been very active in the role of art business education, not only at a panelist, presenter, and portfolio reviewer at SDCC, NYCC, Spectrum, and Illuxcon, but also as an adjunct professor in the graduate program at NYU, as well as a frequent guest lecturer at numerous art schools. Lauren has curated gallery shows for the Society of Illustrators in New York City and Krab Jab in Seattle. She is a frequent art competition judge, most recently for the Society of Illustrators and ImagineFX’s Rising Stars issue.
Lauren graduated from The School of Visual Arts with a degree in Graphic Design and Advertising. She has worked in fashion (Perry Ellis), television (MTV), and for boutique design firms, but found her true calling in book publishing. She has worked at St. Martin’s Press/Picador Books, at Doubleday/Random House, and now at Hachette Book Group.
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